Hollister has been selling its own line of apparel to "dudes" and "bettys" since 1922. Its clothes represent California teen styles, with an emphasis on outdoor wear, including surfer, skater and boarder fashion. Items include shorts, t-shirts, khakis skirts, short-shorts and tank tops. Hollister also sells accessories, such as simple jewelry, sandals, fragrances, lotions and bathing gels.