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abercrombie kids is an offshoot of the apparel company Abercrombie & Fitch. It began in 1997 with the intention of attracting younger kids than its parent brand, with the "a" made lowercase to conotate a children's image. Inside you'll find a similar vibe to Abercrombie & Fitch but with hints of a younger demographic, like brighter lights, poppier music and the use of child models in images. Apparel from abercrombie kids directly mimics its parent company's current line, with jeans, shirts, button-ups, shorts and sweaters for little guys and girls. This location in the center of the mall also carries a line of children's perfumes and colognes, which are sprayed liberally throughout the store.
10250 Santa Monica Blvd, Los Angeles, CA 90067
- Hours: Mon - Sat, 10am - 9pm; Sun, noon - 7pm
- Accessible: yes