As a real estate agent in Westwood, I see more homes and condos for sale than active buyers do. It helps keep me informed on deals on and off the market. One thing that has always troubled me is the presentation of listings particularly in the condo market. Single family residences are also at risk but single family residences are unique and individual in their own way. Not one home on the block is the same while most condos lie under one roof and have similar finishes and floor plans.
When selling a condo, it is crucial to stand out from the rest. In Westwood, there are over 200 active condo listings for sale. You may think this is too much but a good percentage of the units available are on the Wilshire Corridor. I don’t mind the bountiful condo inventory, The Corridor is very expensive and ultimately helps our property values. So, stand out from the rest. Make sure your broker is proficient in photography, or that your condo will be accurately presented to the market. When you first go out on a job interview, by now you know that first impressions are everything. Same thing goes for property search. If your presentation does not capture a buyer or broker, they will scroll past your listing and move on to the next one. You would not believe how many listings I have passed on because the pictures were blurry, grainy, or looked like they were taken with a first generation phone camera. While apartment buildings are primarily graded on the income they produce, condos rely much more on emotional attachment.