UCLA Students Seek Sugar Daddies on Dating Website

An online dating service that matches college students with "sugar daddies" says female students at UCLA are among the most active on its site.

SeekingArrangement.com released a list of the "Fastest Growing Sugar Baby Schools," ranking colleges where it says the most women are signing up for the site.

UCLA was No. 20 on the list, according to a press release.

Members sign up for this dating site as either a sugar daddy, sugar momma or sugar baby. Sugar babies are described on the website as "students, actresses, models or girls and guys next door. You know you deserve to date someone who will pamper you, empower you, and help you mentally, emotionally and financially."

Angela Jacob Bermudo, a publicist for SeekingArrangement.com, said the average sugar baby is 22 years old and attends school.

"She is looking for a mutually beneficial relationship," she said in a phone conversation with Patch.

The majority of students who use the site are females in search of wealthy older men to help them pay off loans and tuition bills, The Huffington Post reported in July 2011.

The average student sugar baby "receives approximately $3,000 a month in allowances and gifts from her Sugar Daddy, enough to cover tuition and living expenses at most schools," The Huffington Post reported.

The CEO of the company says the relationships between sugar daddies and sugar babies are not a form of prostitution.

"There is chemistry involved in these relationships," Brandon Wade told The Wall Street Journal in August 2011. "It’s not a one-time exchange of money for sex. ... After a relationship forms, sex becomes part of the relationship."

Other ranked colleges

SeekingArrangement.com launched in 2005 and reportedly has 2 million members. The Las Vegas-based company says 91 new members from UCLA joined the site in 2012.

SeekingArrangement.com used the following data to create its list of fastest growing sugar baby schools. Below are the schools identified by the site, as well as the number of female students who signed up for the site in 2012, followed by the school’s ranking on a similar list released for 2011.

1. Georgia State University – 292 (#11 in 2011)
2. New York University – 285 (#1 in 2011)
3. Temple University – 268 (#5 in 2011)
4. University of Central Florida – 221 (#14 in 2011)
5. University of South Florida – 212 (#7 in 2011)
6. Arizona State University – 204 (#8 in 2011)
7. Florida International University - 187
8. University of Georgia – 148 (#2 in 2011)
9. Indiana University – 123 (#17 in 2011)
10. Texas State - 131
11. Kent State University – 128 (#15 in 2011)
12. Penn State – 121 (#13 in 2011)
13. University of North Texas - 112
14. Florida State University - 111
15. Tulane University – 109 (#4 in 2011)
16. Michigan State University – 108 (#9 in 2011)
17. Ohio University - 103
18. Columbia University - 100
19. University of Alabama - 96
20. UCLA - 91