City Council Amends Advertisement Spending

The city will now divide advertising funding between the "Beverly Hills Courier," "Beverly Hills Weekly" and "Beverly Hills Patch."

The City Council voted 3-1 Tuesday to amend its public notice and advertising spending by agreeing to one bid and two contracts with three local news sources. 

Vice Mayor John Mirisch was unable to attend the meeting and did not vote on the agenda item.

The Beverly Hills Courier was awarded the Fiscal Year 2012/13 bid for publication of the city's advertising and required notices "because of its more extensive distribution within the city," according to the item's staff report. 

"The bid governs not only legal notices and advertising but also covers all display advertising needs from other city departments in the same contract," the staff report read.

The Beverly Hills Weekly also applied for the bid, but ultimately signed a contract with the city for public notices and display advertising for the upcoming fiscal year, which starts July 1.

For online advertising, the city is entering into a contract with Beverly Hills Patch, which is to be presented for approval at the July 3 formal council meeting.

The council has directed a target spending amount for each of the three publications as follows:

  • Beverly Hills Courier—not to exceed $60,000 
  • Beverly Hills Weekly—not to exceed $50,000
  • Beverly Hills Patch—not to exceed $10,000 

A reserve for additional advertising as needed up to $10,000 was also approved. 

The 60-50-10 division in spending was presented by Councilman Julian Gold at the June 7 study session. Councilman Barry Brucker proposed the $10,000 reserve at the same session.

Be sure to follow Beverly Hills Patch on Twitter and "Like" us on Facebook.

George Vreeland Hill June 22, 2012 at 01:50 AM
I would like to clear something up about what I wrote. While I would have set aside more money to advertise on Patch, it does not mean that I would spend any less on the print publications. I have a very high regard for the Courier and the Weekly. Those papers are informative and they have high standards of ethics and are both popular. It is just that the Patch is also popular and it is interactive. When you have a site where council members and a mayor and former mayors can discuss issues directly with the public, then you have a site that people want and will go to. Since the Patch is becoming more and more popular, yes, I would have put aside more money for Patch advertising. Since the council put aside a reserve, I would add some of that to Patch. We in Beverly Hills are lucky that we have a site like this and newspapers that keep us in the know.
cutop June 22, 2012 at 02:09 AM
David Murphy - Thanks for the response. In the past, I've attempted to post similar comments to what I stated above as well as pointing out other articles I've found to be complete fictionalizations in the Courier. I've always been extremely cordial, knowing that is a stated requirement. Still, none of my comments have appeared. Today, when researching the stats I've presented above, I noticed that there aren't a lot of comments at all the Courier's site at all. Where I did see a comment, it was just a one-off innocuous statement – no real engagement as is the case here at Patch. Perhaps Clif's mandate will now change. I trust you'll do a good job moderating the few comments that come in over there, but I'm done with reading your employer's publication. I really can't stomach what passes for journalism over there. It's clearly biased and driven by Clif to tell certain narratives. I've sworn of reading it for almost a year now. Several of my neighbors have made similar resolutions.
Marie Cunningham June 22, 2012 at 09:44 PM
Dear Readers, I have just read in the latest edition of the "Courier" that I, Marie Cunningham, said in open session during the June 7 council study session that Beverly Hills Patch "would post anything the council wanted for free." This is not true. What I said was that I would post announcements and press releases for free, which I always have done and always will do. As the editor and head reporter for Beverly Hills Patch, I am able to do this as a service to the city at no cost. I also said that I have no control over advertising, so for the "Courier" to claim that I said I would post anything for free (with the implication that I was referring to ads) is flat-out wrong. The story I am referring to is on page 4 of the "Courier" if you would like to give it a read. It is under the headline "Council Majority Cuts Off Courier, Residents From News, Information." Note that there is no byline. Best, Marie Cunningham Editor, Beverly Hills Patch (Please feel free to email me at mariec@patch.com if you ever have thoughts, comments or questions.)
cutop June 22, 2012 at 10:12 PM
When there is no byline, it's probably Clif... and it's probably half-truths meant to serve his narrative (and arrogance). The headline of that article speaks volumes about the author's bias. Glad I stopped reading that trash paper.
Bledsoe June 29, 2012 at 09:32 PM
Ms.Bosse never takes a position or makes a vote that the Courier does not approve. She is Clif' Smith's puppet, not a "Reform Member" as he has anointed her. Just look at her record. So you must cut her some slack on not hearing what Ms Cunningham actually said, she was probably reading a missive from Clif Smith on how to vote on her phone. No matter what her rational, she voted against awarding Patch advertising dollars, which is how every website pays for itself. If in fact she believes that Patch needs no income, then you have to wonder about her common sense. Patch serves a vital function for Beverly Hills - it delivers straight news without editorial overtones in a timely and clear manner. I hope the site flourishes and more people read it.


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