A Westwood billboard featuring USC quarterback Matt Barkley .
Bruins Y-back Darius Bell talked to the Los Angeles Times about the billboard's location saying, "We need to change that. ... This is our neighborhood."
The board was not meant to taunt rival UCLA team, USC officials told The Times.
Tim Tessalone, USC's athletic department spokesman, said the billboard was one of 30 in Southern California that are part of USC's "WE PLAY" branding and marketing campaign, which encompasses multiple sports and also includes bus wraps and other media platforms.
What do you think of the billboard's location? Was it placed too close to Bruin territory? Take our poll and tell us in the comments section below.
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