.

POLL: USC Billboard—Fair Game or Foul Play?

Does the billboard's placement promote healthy rivalry, or does it hit too close to home? Vote in the poll below.

A Westwood billboard featuring USC quarterback Matt Barkley .

Bruins Y-back Darius Bell talked to the Los Angeles Times about the billboard's location saying, "We need to change that. ... This is our neighborhood."

The board was not meant to taunt rival UCLA team, USC officials told The Times.

Tim Tessalone, USC's athletic department spokesman, said the billboard was one of 30 in Southern California that are part of USC's "WE PLAY" branding and marketing campaign, which encompasses multiple sports and also includes bus wraps and other media platforms.

What do you think of the billboard's location? Was it placed too close to Bruin territory? Take our poll and tell us in the comments section below. 

Stay connected with Westwood-Century City Patch throughout the day on Facebook and Twitter. Subscribe to our free daily newsletter for email updates.

Boards

More »
Got a question? Something on your mind? Talk to your community, directly.
Note Article
Just a short thought to get the word out quickly about anything in your neighborhood.
Share something with your neighbors.What's on your mind?What's on your mind?Make an announcement, speak your mind, or sell somethingPost something