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Free Parking Will End at Westfield Century City Feb. 1

The mall's current three-hour free parking policy will be replaced with increased rates.

Westfield Century City shoppers will have to pay more to park at the mall beginning Feb. 1.

Increased rates will finally go into effect after the Los Angeles Planning Commission gave Westfield its stamp of approval in August to eliminate a three-hour free parking policy and start charging customers to use what is currently the only free parking structure in Century City.

Shoppers will pay $1 per hour for the first three hours, $1 for every 15 minutes after, and $24 for five or more hours. Mall-goers who show receipts for $250 or more spent that day will get free validated parking.

AMC customers will get the first three hours free and then pay a $4 flat rate for the fourth and fifth hour with validation. Gelson's will also validate.

A parking report commissioned by Westfield found "that area employees unrelated to the shopping center ... park at the Westfield Shopping Center and then leave the site on foot to travel to other local destinations. ... Often these intruders leave the structure only to re-enter so that additional free parking may be had."

Shoppers previously told Patch they'd probably cut back on trips to the mall if parking rates increased.

The mall has offered free parking since 1988, according to the Planning Commission report.

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Morry Jordan January 25, 2013 at 09:30 PM
Thank you very much... I always wanted to "Pay" for more parking in L.A. I can't wait to see how much money I save by NOT! Shopping there anymore. You had great bragging rights as the ONLY FREE PARKING now you have joined the ranks of the greedy, lets nickle and dime our customers...
Carol Spencer January 25, 2013 at 10:00 PM
I am already shopping other places, especially since stores like Bloomingdales no longer carry a full range of misses sizes. Glad to learn that Gelson's Market validates as that is a great store. And, I have heard that it is really not the people parking free and working or attending ?? elsewhere that sealed the deal, that it was the privately held Australian firm that owns Westfield Century City Mall who demanded more money be generated to balance the expenditures
Valeria Christiansen January 26, 2013 at 02:15 AM
$250 a day to qualify for "free" parking under this new regime? We know that Westfield Century City is an "upscale" mall, but the message this sends is that if you aren't filthy rich you are just riffraff and how dare you bring your sorry "average" (i.e., less than rich) car and carcass onto their highfalootin' property. If you don't plan on spending up a storm, you are most definitely NOT welcome. Really nice message, Westfield! I think what you will get is acres of EMPTY parking, and a bunch of EMPTY stores and businesses. Unless we're filthy rich, why would anybody go there? As another poster has already said, greed wins again! Just sickening. And shame on you, City of LA, for aiding and abetting the epidemic of greed that is killing anything good in our society.
j atkins January 27, 2013 at 01:52 AM
This is a business decision. Maybe it IS because workers are parking there. But they could think smart and get ALL the shops to stamp the ticket with a time on it. Retailer/restaurants don't have to pay parking for customer if there for less than, say, reasonably 2 hours. After 2 hours, retailers can decide or customer pays.
nickie miner January 27, 2013 at 02:23 AM
So much for Century City! So much for running in and out to do an errand! So much for meeting friends, window shopping, stolling, having a coffee, seeing something that catches the eye and buying itl So much for running in to the Container Store for a few items. So much for the food court that they spent so much money on remodeling! Maybe they would like the mall to disentegrate so they can tear the whold thing down and build more high density buildings on the land. Bye bye the best mall in the City. Except for Gelsons, no more.
Lillian Laskin February 02, 2013 at 05:15 AM
Are you saying they won't validate if you shop there?? This sounds self-defeating. This will definitely discourage people from going there. What are they thinking? I bet they will go back to free parking when they see how many people stop going there.

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