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Coalition Takes on Century City Tower Development

The Century City development is slated to consist of office, retail, dining, parking and living space, in addition to a public plaza.

A coalition of local residents, merchants and property owners believes the 37-story Century City Center, proposed for the northeast corner of Avenue of the Stars and Constellation Boulevard, would threaten quality of life in the area by too sharply increasing the number of people and cars.

The Century City development is slated to consist of office, retail, dining, parking and living space, in addition to a public plaza.

Among members of the coalition against the JMB Realty Corporation project are other developers, including Westfield LLC, One Hundred Towers LLC and Entertainment Center LLC, according to the Save the Westside website.

Specifically, the group opposing the Century City Center claims the development would violate terms of the Century City North Specific Plan, which serves as a development guide for the region.

California law requires cities to have general plans, which guide planning and development (see the Los Angeles General Plan here). Within a city, there can be even more detailed or stringent guidelines for particular areas, and these are found in specific plans. Los Angeles has 45 specific plans, one of which is the Century City North Specific Plan, which has been in effect since 1981 (see specifics of the plan on the L.A. Department of City Planning here).

Save the Westside claims the proposed Century City Center would be more than two and a half times what is allowed in the specific plan. The project's developers say that not only does it comply, but it's also 40 percent smaller than a project already approved for the area.

One of the items at issue appears to be the method used to determine the amount of car trips (and, thus, increased traffic) that would be created by the new development.

Christopher Koontz, planning deputy for area Councilmember Paul Koretz, told Curbed L.A. the project does comply with requirements in terms of floor area ratios and ratio of the development to the site, parking and height. He also pointed out one difference:

"The project does propose a different 'trip rate' than the one found in the Specific Plan. Allowing for such an 'alternative trip generation' is allowed and contemplated under the Specific Plan. The claims of Save the Westside are not without some basis but are exaggerated and misleading."

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Carol Spencer February 01, 2013 at 04:43 PM
It looks as if Westfield LLC, better known as Century City Shopping Center (about to build a 39 story building corner of SMB and Ave Stars) and J.P Morgan Chase, owner of the twin towers on Century Park East feel that the proposed building would be to much competition. Common - if your buildings do not comply with the latest 'green' innovations - remodel - Don't squash your competition - Compete Fairly. After all if it is only a trip rate that stands between you – Once the subway is built to the Westside that will be history.
Minoter February 01, 2013 at 07:16 PM
I hope that all of your readers click on the Curbed L.A. link in your story to read the truth. Calling something a "coalition of local residents" is a joke and only furthers the deception of the PR firm hired by JP Morgan Chase to squash the competition for their Twin Towers.

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